ChatGPT’s Role in Healthcare Marketing and Improving Patient Experience with Sarah Bennight

ChatGPT’s Role in Healthcare Marketing and Improving Patient Experience with Sarah Bennight

In this video, Healthcare IT Today interviews Sarah Bennight, VP of Product Marketing at Carenet Health, about the trends discussed at HIMSS23. They discuss ChatGPT and whether it poses a threat to marketers. Sarah believes that ChatGPT lacks the empathy and emotion that healthcare marketers need to personalize their message and connect with buyers. Healthcare marketers should focus on fixing the consumer experience for patients, specifically access and billing, by working cross-functionally with other departments. Bennight encourages marketers to be champions of the patient experience and to bring the patient voice into the healthcare system.

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